Voucher Economics

A simple, performance-based fee model.

Where traditional vouchers are left unused and decay into zero, Clover redistributes unused vouchers so they reach customers who will actually use them — driving incremental traffic with pay-per-redemption economics.

❋ Primary Redemption (Direct Use)

  • Brand issues digital vouchers via Clover Marketplace.

  • Clover AI intervenes to incentivise user to redeem vouchers.

  • User redeems digital voucher in-store/online.

  • Brand pays a $0.05 transaction fee upon successful redemption.

❋ Secondary Redemption

  • User transfer digital voucher to a new user.

  • Transfer fees for users:

    • Transferor: $0.02

    • Transferee: $0.02

  • Clover AI intervenes to incentivise user to redeem vouchers.

  • New user redeems digital voucher in-store/online.

  • Brand pays a $0.10 transaction fee upon successful redemption.

Why this works

Vouchers locked to QSR brand:

  • Digital vouchers remain a QSR voucher at all times

  • Redemption happens only at QSR stores.

Transferability turns:

  • customers into distributors

  • vouchers into acquisition tools

  • marketing spend into performance-based outcomes